Well hey there!
I almost never break the line of professional posting, blogging, Insta-crazy picture sharing, but today I am going to give a little peek into what it is like working from my home, building your own brand, and little snippets from my own adventure of building Laura Morsman Photography. It’s wordy, but I will do my best to keep it short! This will be an ongoing blog topic with the ongoing projects that come our way!
For those of you who don’t know me beyond our constant emails and photography sessions (Is there much more to know?) , I fell in love with photography as a pre-teen when I got my first point and shoot Sony camera. I begged my friends to let me take their “senior portraits” and edited them with a free downloaded program on my dad’s old work laptop. I left college during my senior year with a minor is psychology and a major in fine arts, not what I saw as the perfect mix to start my own business! I had dabbled in photography but really didn’t see myself making it my career or it seeing it fester itself into a life changing passion. Long story short, I never saw myself HERE. In love with photography, my co-workers being my dearest friends, and being completely in love with being a business owner and creating a brand.
This isn’t a loser to winner story, it’s a “If I can do this, YOU can do this” story!
I truly love what I do, and it’s really the people I meet along the way that keep it going. Enjoy the read! Let me know what you think, what are the biggest pieces of advice YOU can share for those building their business or brand?
Laura Churchill :: Laura Morsman Photography:: Austin Texas
Say thank you, absolutely, and of course as much as possible.. And truly mean it. If you haven’t worked a shift in retail, you may not know the weight and strength of these short sayings. Creating a relational bond with your client is imperative. Losing the natural communication and understanding you use with a friend you’ve known forever is a make or break-it mistake for your business. Love your clients, treat them as you would want to be treated.
See an aesthetic you like? Inspired by a blog? Can’t imagine how they can lay washi tape on a white surface and suddenly you are trendy? Try it. This is 2 pieces of computer paper and a stack.. of tape. Throw your logo on there, done. You are cool too, just make it happen!
Finding your niche, look, or branding style within your business is something you shouldn’t cement yourself to if you aren’t truly loving it. Release your creative drive to take a different side-road every once in a while, if it isn’t for you, you didn’t lose anything in the process! Isn’t it crazy that sprinkles, peonies, things against white, aerial desk views, woodland creatures, and calligraphy writing are totally “in” right now? I love them. Notice how organically simple they are. The color, shape, simplicity and minimalist notions sometimes make the biggest impact.
Sometimes, you just need to keep it simple.
I am a pile maker. Purchasing the product to make awesome packaging or a fun background for a blog is my favorite part about the whole process.. Assembling, completing, editing, posting, tagging, logo applying… that’s where you lose me.
Partner with awesome people! My biggest tool- Ask for what you are looking for. Social media, email, Instagram, Facebook. Those are your FREE tools that literally BUILD businesses. You are worth knowing, so go out there and say HI!
Work with supplies you LOVE. If you don’t love your brand, how can you whole heartedly sell it?
Sometimes it’s the simplest “things” that make branding FUN.
Seek sources of inspiration and don’t let yourself get discouraged by the granduer of it. No matter how avant garde, no matter how high fashion, how many designers it took to create a photo-shoot, if you love it, re-create it in YOUR own way!
Wrap up everything with a real “Thank You”. For your time, for your perspective, for your partnership, thank you.